Oribe is making every beauty buff’s wish come true by expanding his brand far beyond hair by dipping a toe into hair tools and accessories, color cosmetics, skincare, body care, and even nails!
Yup, you heard that right. It’s a veritable takeover of the beauty counter, as the stylist’s line has long been beloved by red carpet regulars, industry insiders, and mane mavens for years will introduce 21 new SKUs across hair, skin, body, and makeup that is available for pre-order now and will hit shelves in July. The skincare range focuses on hydration and brightness with luxe ingredients like caviar lime, which gently exfoliates the skin for a luminous look, and gold to amplify skin’s natural luster. Its Youth-Restoring is formulated with Edelweiss Flower, Evening Primrose & Sweet Almond Oil to hydrate and revitalize skin to its deepest layer.
The color cosmetics are clearly not for the faint of heart or fans of the no-makeup makeup look. The brand boasts matching lipsticks and nail polishes in a series of red, nude, and violet shades that pump up the pigmentation to 11. Both are formulated to leave a lasting impression as the luxe lacquers use shade-lock technology that lays down opaque color and doesn’t chip while the lipsticks use White Lily and Myrrh Extract to keep pouts at their most plush.
Last, but certainly not least, bolstered his home base of hair with his own hair dryer that uses a ceramic grill, and ion technology to 6 speed and heat settings that make styling super easy. He also added his gilded touch to barrettes, ponytail holders, and hair sticks that speak more to the haute hair accessories that Jen Atkin sought to bring to her fans at a more affordable price point.
I kind of saw this coming after everyone, editors and beauty buffs alike, lost their mind when the brand bottled the signature scent of its stylers, releasing two fragrances back in 2014. The notes for the fine fragrances were inspired by Jennifer Lopez’s aroma that the super stylist caught a whiff of during the shoot for her On the 6 album, which was right around the outset of his line. The super stylist dipped his toe into another end of the beauty pool by releasing two fragrances (modeled after that signature scent) back in 2014, , making the new beauty buys a natural progression for the brand.
While the prices are a bit much to snap them up as everyday essentials, it wouldn’t be too much to ask for a piece or two from the collection for a birthday or during the holidays—you (or someone else) have to treat yourself sometimes!
Get up close and personal with all of the new options below.