I know, right? In the age of the YouTube beauty guru and Instagram superstar, I would have the same thought stumbling across a site name like this.
But I’m not your average beauty blogger. While my love of lipstick began as a toddler, I’ve been an editor for over five years. I worked with big media companies including AOL and, most recently, Mode (formerly Glam) Media where I earned access to some of the industry’s most influential insiders. I discovered the season’s trendiest looks backstage at New York Fashion Week, swapped beauty secrets with celebrities, and mined new hacks from Hollywood’s elite glam squads.
Throughout my career, I sharpened my editor’s eye to uncover the most innovative products on the market. I regularly fall head over heels for pretty packaging or fangirl over the fresh new face of a brand, but I know a product’s efficacy and ingredients are priority, regardless of where you stock up on your supplies.
So you’re an editor? Big deal. What do you have to offer that hasn’t been regurgitated multiple times across the web?
Valid question, and that’s the beauty (pun not intended) of the internet: to provide space for everyone to raise their voice and share their perspective. I’m like a lot of you. I may not be as skilled with a makeup brush as some of those in your social feed, but I’ve picked up plenty of tips and tricks along the way that I’m dying to share. I’m also a plus-sized latina who’s on the hunt for shades, formulas, and fits that work well for me when options are limited. I want to share my favorite finds as well as my inspirations—it’s really that simple.
So you can come along for the ride if you’d like. It’ll be a trip, but we’re all here to have fun, right?