Rihanna’s Instagram
After debuting furry footwear earlier this week, Rihanna is treading over familiar territory for her next venture: the makeup counter.
The songstress has just inked a deal with the Kendo branch of LVMH Moët Hennesy Louis Vuitton— it also owns Kat Von D Beauty and Marc Jacobs Beauty as well—for upwards of $10 million for her to craft a cosmetic collection that’s all her own. According to Racked, this announcement comes on the heels of rumors that she had trademarked the name Fenty Beauty last year, coined after her current collaboration with Puma.
Kendo CEO David Suliteanu couldn’t help but gush about the good news. “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” he told Women’s Wear Daily. “We are aiming for the stars.”
The new venture will likely end up charting its own path into another galaxy if Riri has anything to do with it. Aside from being a record-breaking recording artist, every collaboration she’s participated in from River Island to Puma to Manolo Blahnik set trends and sold out instantly. Plus her beauty background is rich with seven scents with Parlux inc. and four collections she curated with MAC back in 2013, including her ubiquitous Riri Woo lipstick that caused riots at merch tables during her Diamonds tour.
The line is expected to launch in 2017, so start saving your pennies now, kittens. This is going to be huge!
