Courtesy of CVS.
CVS Pharmacy is making serious changes to what you’ll see in the beauty aisle.
The brand announced on Monday that it’s pledging to quit “materially altering” any imagery used in its stores, websites, social media, and marketing starting this April. In fact, a watermark, which the brand coined the CVS Beauty Mark, will appear on all of the materially unaltered imagery in the form of a heart inside of a circle. The retailer is taking the commitment even further by asking the brands that line its shelves to follow suit by skipping the Photoshop or to label those retouched images accordingly.
“We’ve reached out to many of our beauty brand partners, many of whom are already thinking about this important issue, to work together to ensure that the beauty aisle is a place that represents and celebrates the authenticity and diversity of the communities we serve,” Helena Foulkes, President of CVS Pharmacy and Executive Vice President, CVS Health, said in a press release. “We’ve been inspired by their willingness to partner with us to redefine industry standards around this important issue for the well-being of all of our customers.”
via Women’s Wear Daily.
After saving the world and breaking a slew of box office records last year, Gal Gadot has set out to #LiveBoldly as the face of Revlon’s new campaign.
Announcing the partnership via Instagram on Tuesday, the Wonder Woman star is encouraging everyone to embrace their own version of beauty and become their own superheroes in the campaign that’s slated to roll out this month, marking another signpost in the cultural shift taking place in Hollywood and the beauty aisle. “Anything that makes you feel more confident, more beautiful and better about yourself has to do with [feminism],” she said during an interview about the new partnership.
Gabi Gregg is back on the sales rack with the her latest collection for Swimsuits for All. But this time around, there’s an even bigger message that goes beyond body positivity to go along with her bold designs.
Though I’ve loved how the influencer and entrepreneur has always used her platform to spread body positivity, her latest collection strikes an even more empowering chord thanks to its campaign. And I couldn’t be more excited about it! Featuring Philomena Kwao, a model and philanthropist, and Ericka Hart, an activist and sexuality educator, in the Survivor-inspired (the Destiny’s Child throwback, not the reality TV show) spread, each shared their own stories of survival and how it has empowered them to push forward for a better, more inclusive, future. “I wanna insert myself in a narrative where I’m oftentimes erased,” Hart said in an audio clip on Swimsuits For All’s site. “And just in general, you don’t get to see black, queer femmes talking about their bodies, and being topless, and pushing up against white supremacists’ notions of how we’re supposed to exist.”
GTL – Get the Look, not Gym, Tan, Laundry, duh!
Embed from Getty Images
When I first heard that the women of Hollywood were choosing to wear black gowns to this year’s Golden Globes in protest of sexual harassment in all industries, I was actually pretty excited! I believed the all-black dress code would also foster more fun and creative hair and makeup looks as well. While most stuck to more natural looks, I was psyched to see many stars stepping out of their red carpet comfort zones when it came to their beauty looks.
But the evening was about way more than just gowns and glamour. These women created a visual protest against a system that for too long has valued women less, in many senses of the word and in all industries, (which could be even worse for a person of color, those who are LGBT+, and/or have a disability) and were and still are punished for speaking out. And when the Time’s Up Legal Defense fund was announced, I was even more thrilled as it would not only help without the same visibility or financial status as these actresses but also provide tangible help to fight alongside them as well as push for legislation to help level the playing field for all.
While the fashion made the biggest statement of the evening, many actresses served up style with substance. A few brought activists like senior director of the nonprofit Girls for Gender Equity and founder of the #MeToo movement Tarana Burke (who went with Michelle Williams) as their guests. And most skipped the constant “Who are you wearing?” question in order to make direct calls to action for their peers and viewers to learn more and get involved. In fact, Debra Messing and Eva Longoria set the tone for the evening by calling out E! (while on E!) about its equal pay dispute with Catt Sadler, siding with the former on-air correspondent who recently left the network after discovering her male co-anchor was paid more than her.
But even with such a big night filled inspiration, insight, and Oprah, I still wanted to share some of the details on how to recreate the looks from the hairstylists and makeup artists so you in case you want to recreate these glamorous looks for your next special occasion.
Photo: Courtesy of Mac Cosmetics via Fashionista.com
Curated Spotify playlists are the current go-to platform to share your music with friends and SO’s. But when I was a teen, your favorite tunes or just new music you needed to check out were shared in the form of burned CDs, complete with a Sharpie inscription. And prior to that, it was the classic cassette tape that held so many precious music memories (my dad actually wooed my mom with one.) No matter if you bumped them in your Discman on the way to school or in your parents car on the way to the mall, each had their own vibe — I mean, who else got a breakup mix CD from their bestie after getting dumped? (Just me? Ok.)
It’s the same feeling that Jeremy Scott channeled for his upcoming collaboration with MAC, which is slated to hit shelves February 8th, since music is always a part of his creative process. “In general when I’m sketching or musing about a collection or a musician who I am doing costumes for, music is always on and playing. I love how music can take a room and alter it,” he told Vogue, dropping the names of some his muses like Rihanna, Katy Perry, Nicki Minaj, Miley Cyrus, and Cardi B that populate his playlists.
Did you miss me?
Aww, I missed you too! I promise I wasn’t too far away….just on a different platform. But with the New Year and the many changes that come with it, I wanted to share a few of the resolutions I’m planning on keeping for 2018, the first being: getting back to sharing beauty secrets and fangirling about my faves from the big screen to the store shelves right here.
Want to know what else I’m hoping to achieve during 2018? Check them out under the cut!