Announcing the partnership via Instagram on Tuesday, the Wonder Woman star is encouraging everyone to embrace their own version of beauty and become their own superheroes in the campaign that’s slated to roll out this month, marking another signpost in the cultural shift taking place in Hollywood and the beauty aisle. “Anything that makes you feel more confident, more beautiful and better about yourself has to do with [feminism],” she said during an interview about the new partnership.
The brand praised Gadot for her using her voice to fight for instrumental changes in the industry, likely including her participation in the #TimesUp initiative, which kicked of during Sunday’s Golden Globes, as well as her refusal to work on the superheroine’s sequel with producer Brett Ratner after multiple reports of sexual misconduct surfaced last year. “She’s a strong advocate for women, recognized for using her voice and platform to encourage the entertainment industry to strive for fairness,” Anne Talley, global brand president of Revlon, told Women’s Wear Daily. “We really see her embracing feminine power and what a woman can accomplish with their own special strength.”
While her deal with Revlon has been marked as her first major beauty contract, she’s had plenty of experience as a brand ambassador. In 2014, the former model was the face of Vine Vera, a luxury skin care line which tapped the natural free radical-fighting antioxidant resveratrol (which is found in red wine). And just a year later, she appeared in ads for Gucci’s Bamboo fragrance.
So what does Wonder Woman keep in her makeup bag these days? It’s actually pretty streamlined with just light foundation, bronzer, blush, and mascara on an average day, and a bold lip and loads of mascara when she’s stepping out, courtesy of Revlon’s Super Lustrous Lipstick and Mega Multiplier Mascara. “I’m about enhancing the right things,” she told WWD. “I don’t like to wear too much makeup, I don’t like when it shows too much.”
But that’s not to say that she ascribes to many hard and fast beauty rules (aside from not going to bed with makeup on, which is just sound advice for anyone) and wants everyone to find what works best for them. As she says in the new campaign, “Live boldly means to me just owning it, being confident, being positive, and going after whatever dream that you have.”