It the midst of all of the Met Gala madness, many have missed the memo that Zoe Kravitz has landed a big beauty deal with YSL Beaute!
The news broke this morning, fresh on the heels of the actress rocking the beauty brand behind her lacy mask at the fashion fest (channeling a bit of her X-Men, character, Angel Salvadore). Kravitz will bring her “edgy playfulness” and cool approach to beauty to the company’s social channels, sharing her makeup must-haves and her top tips and tricks. She’ll shoot a new project for the company this week called “Before the Light,” a video series that will showcase up-and-coming talents from around the world as they primp and prepare to take the stage, show off their personality, and become the rockstars in the spotlight.
“YSL has always been one of my favorite brands,” Kravitz said in a statement. “Their ability to combine the chicest of style with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake, but everything is bold, strong, and unafraid.”
I’ve always coveted Kravitz’s natural cool, so the partnership seems like the perfect fit to me. Given YSL’s rockstar sensibilities and Kravitz musical (she’s the frontwoman of LOLAWOLF) and acting talent (I mean, she was in Mad Max: Fury Road, easily the biggest movie of 2015 with more projects on the way), she’ll offer a fresh perspective for the luxe beauty brand that follows the fashion house’s Music Project. I’m psyched to see what the final cut of the music clips will look like as well as the rest of Kravitz effortlessly chic campaign. Congrats!