Is J.Lo about to deliver her own signature glow to Sephora shelves? Definitely, if you ask her makeup artist Scott Barnes.
After posting a picture of the star on the set of World of Dance on Monday, wearing a full contour with a peachy bronzer, Barnes let it slip in the snap’s comment section that the beauty buy to create the look was actually J.Lo’s own bronzer! He said, “I’m using a bronzer that @Jlo is making it’s pretty amazing!! Shhh ?.” But it wasn’t until @Trendmood1 caught onto the comment that the news spread like wildfire with beauty buffs and Lopez loyalists alike speculating on whether the bold bronzer would stand on its own or accompany a full collection, and regardless of either option, who was she working with to bring the beauty buy to market.
The major multihyphenate has remained mum on the news — let alone any disclosing additional details on the upcoming release — but it would be a natural next step for her. She’s a serial entrepreneur who’s dipped her toe into fashion and fitness, but she also has serious beauty cred to boot aside from her radiant complexion. Lopez found her way to the fragrance counter in 2002 with her first and most iconic scent, J.Lo Glow. The perfume was a huge success, becoming the second highest seller in the American market that following year, spawning 18 additional flanking fragrances (the final one was released in 2012), and subsequently setting off a wave of celebrity fragrances that dominated the industry for the rest of the decade.
While the bronzer would be a great launching pad for Lopez, I have to agree with Macaela Mackenzie at Allure, who’s hoping that the star will eventually branch out into skincare to really score that trademark glow. Either way, I’ll be keeping a closer eye on Instagram comments going forward for any additional details.