Put your paws up because Lady Gaga is the latest celeb coming to a cosmetic counter near you!
The Blast reports that Mother Monster filed legal documents to trademark the name “Haus Beauty” for beauty line back in February. The application from the United States Patent and Trademark Office‘s website details that the line will likely include everything to perfect your poker face from makeup musts to skincare essentials to fragrance finds to bodycare basics to nail necessities to even sunscreen and self-tanning products. It even mentions a few a few K-beauty buys like facial and skin conditioners, emulsions, and face masks. Talk about a full haus!
Though there hasn’t been an official announcement about the upcoming line, Gaga hasn’t exactly been speechless about the whole thing, according to Allure. In fact, fans suspect she’s been using social media to preview what’s likely to be the brand’s first campaign! Around the time of the filing, she posted a few beauty shots on Instagram featuring the hashtags #haus, #hausofgaga, and #hauseditorials with some of the captions explaining the details of her makeup look.
Given Gaga’s array of legendary looks throughout her career, it wouldn’t be much of a stretch for the multi-hyphenate — you know, singer, songwriter, dancer, actress, wine-maker, toy designer. She released her own signature scent in 2012 (as well as a second perfume in 2014 that unfortunately didn’t make it to shelves but sounds like it would’ve smelled nice). Plus, she’s previously partnered up with MAC’s Viva Glam campaign to release two signature lipstick shades whose proceeds benefitted those affected by HIV/AIDS.
2018 has already seen quite a few celebs set their sights on the cosmetic counter. While we’re still feeling the effects of the 2017 Fenty frenzy, Jennifer Lopez recently released collection with Inglot and Serena Williams recently filed a trademark for a beauty line of her own earlier this year. Not to mention all of the influencer collaborations that have or will hit shelves this year. Needless to say, our makeup bags are sure to be star-studded by December.
While we’re all keeping our fingers crossed for more details on the upcoming launch and keeping a much closer eye on Gaga’s Instagram, I’d tell all of her Little Monsters to start saving your pennies now so you can snag every item on your wishlist once Mother Monster finally serves it up!