While nothing can make you look perfectly polished in an instant like a bold lip, Soap & Glory is putting its money where its mouth is by doanting $20,000 to help others around the country raise their voices for change and help level the playing field when it comes to public policy. And the best thing is that you can lend a hand pout too!
The brand known for its fresh and fun bath and body buys (all wrapped in pretty pink and vintage beauty photos, of course) wants you to lift others up with a little bit of lip service. All you have to do is share a post on Instagram or Twitter using the hashtag #MoreThanLips, and Soap & Glory will donate $5 on your behalf (up to $20,000) to She Should Run, a national organization working to increase the number of women running for elected office to 250,000 by 2030.
The campaign is meant to remind women everywhere that whatever their shade of gloss, they can, and should, always share their voice, especially during a time when there is a dire need for the varied perspectives and experiences that women — across many different backgrounds — can bring to leadership. According to the Center for American Women and Politics at Rutgers University, women only make up about 19.8% of the seats in Congress, including 22.0% of the Senate and 19.3% in the House of representatives. As for local state legislatures, women currently hold 22.6% of state senate seats and 26.3% state house or assembly seats, making up 25.3% of the 7,383 state legislators in the United States. But there’s still plenty of work to do in order to create a more effective and representative government.
To really get the conversation going, the brand created a private video booth during the LA Women’s March where participants could share what makes them feel powerful, releasing the clip on Thursday. Women from all walks of life, including those who have experienced homelessness, addiction, domestic abuse, chronic illness, and more, shared their stories of triumph over tribulation with one concluding, “I am pretty badass.” Because those that have something powerful to say are pretty badass.
And check out the full video below: