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beauty collaborations

Beauty, Fashion, Makeup

Puma Partners With MAC For Makeup-Matching Sneakers

Lucy Hale’s known for making monochromatic magic by matching her heels to her lipstick whenever she steps out, but MAC is making it easy to pull off the look yourself by partnering with Puma.

To celebrate the 50th anniversary of the footwear giant’s signature suede sneaker, the brands have come together for a capsule collection of shoe hues based on MAC’s most beloved lipstick shades. Yup, that’s right — you can now rock kicks in the coral-red Lady Danger, the peach-beige Crème d’Nude, or the deep burgundy SinVogue says the color-matched kicks will be available for purchase exclusively in the U.S. at puma.com starting May 17th with each pair going for $90.

The beauty brand has always had collaborations at its core, with curated collections from our favorite stars, movies, and more dropping on a regular basis. Not to mention its annual celebrity partnerships for its Viva Glam Lipstick, whose full proceeds benefit women, men and children living with and affected by HIV/AIDS. But regardless, all of the previous partnerships have been mostly confined to the beauty counter, so this collection is certain to shake things up. As Elle noted, the brand team-up was teased back in November with MAC captioning the sneak peek snapshot on Instagram with: “Your favorite hues take a big step in a whole new direction.”

I can easily see Hale herself or her stylist snapping up all three styles to pair with their respective lip shades for her next red carpet event. But she won’t be the only one, as plenty of beauty buffs (like myself) and streetwear all stars clamoring for the collection. So be sure to set your alarms early so you don’t miss out! In the meantime, head over to either Elle or Vogue to get a closer look at the upcoming collection and choose your favorite color. Which one(s) are you planning to pick up? Let me know in the comments below!

Beauty, Makeup

Here’s When the Aaliyah x MAC Collection Will Hit Shelves

Embed from Getty Images

We won’t have to wait much longer to get our hands on the MAC collection commemorating the late (and still great) R&B songstress, Aaliyah.

Though the collaboration was announced back in August 2017, fans hadn’t heard much more until yesterday when the brand tweeted that the collection will be released online on June 20th and will hit MAC store the next day. The Aaliyah collection shares a similar origin story last year’s Selena x MAC collaboration, as the singer was a well-known MAC fan who often wore “Chelsea Lipstick, Cherish Lipstick, Chestnut Lipliner, espresso eyeshadow, and biscuit eyeshadow,” according to a fan petition to the brand that was launched back in 2015. The petition received support with over 26,000 signatures as well as serious support from her brother Rashad HaughtonMissy Elliott, and even Aaliyah’s former makeup artist Eric Ferrell.

After hearing the fans loud and clear, MAC is tapping them to help celebrate the star’s studio and screen achievements with a short film called “A-Z of Aaliyah” made in partnership with i_D. According to the brand’s Instagram post, superfans can post a photo or video of themselves showing how Aaliyah has inspired them and tag the hashtags #AtoZofAaliyah and #AaliyahForMAC, and the top submissions will be flown to New York to be a part of the video.

And if that weren’t enough good news, the beauty brand took to Instagram to offer a look at what fans can expect to snap up when the collection drops this summer. The first picture featured a tawny brown lipstick synonymous with the ’90s that fans are guessing will be called “Rock the Boat” after her final single (though I think the cafe au lait-colored lipstick could easily be called Baby Girl after Timbaland and Missy’s nickname for her). The second showcases an eye palette filled with smoky shades, similar to the hues she wore in videos like “Try Again,” “We Need a Resolution,” and “Are You That Somebody,” as well a few shimmering shadows for a dash of dazzle.

I couldn’t be more excited to get my hands on a small tribute to her legacy. I started listening to her when I was eight years old, singing her sultry songs even when I didn’t realize how inappropriate they were for how young I was at the time. She had such a cool and mysterious vibe, thanks to her signature deep side part that hid half of her face, the shades she sported, and her stylish mix of masculine and feminine fashion that made her stand out against from the crowd on MTV.Even her turn as Queen Akasha in Queen of the Damned was still inspiring to me as she was not only one of the first (and few) vampires of color I had seen on screen, making it an easy costume choice that following year. But what cemented her as a beauty icon in my mind, as well as the rest of the girls in my middle school, was the blocky gray smoky eye that Ferrell created for her iconic “Try Again” video. Many attempted but few succeeded at recreating the eye look from the hit single from the soundtrack from her 2000 film Romeo Must Die. And after this social media sneak peek, I plan on practicing that look with the smoldering shadow palette, because after all, she did say, “If at first you don’t succeed, dust yourself off and try again…”

What do you plan on picking up from the collection?

Beauty, Makeup

Nicola Formichetti’s Nicopandas Come Out to Play With MAC

Photo: MAC Cosmetics via Teen Vogue

When I first started playing with makeup — not just swiping my mom’s lipsticks, but actually receiving play makeup to mess around with — I tended to go really wild when I dressed up. Smearing creamy blue and white shadows on my lids, applying layer after layer of thick pink gloss, and using my stash of stick-on earrings as jewels to dot all over to accent my look was all part of the prepwork before donning what I pretended was a gown before presiding over my subjects. And while I don’t play princess as often as I used to, that playful attitude has stuck around.

It’s also what drew designer Nicola Formichetti, who many might know as the former Mugler creative director who had Lady Gaga rock his first runway, to finally link up with MAC Cosmetics. The head of Nicopanda has a long histroy with the beauty, having previously paired up for a number of campaigns over the, including Gaga’s Viva Glam campaigns. “They have always been very supportive of me and my creativity,” he explained to Teen Vogue. “It was a natural progression to create product together with Nicopanda. They are like family, and we really trust each other.”

Photo: MAC Cosmetics via Teen Vogue

But this time, Formichetti wanted to bring his brand, which he says is all about “trying new things, sharing and creating new ideas,” to the beauty counter by letting his creative spirit run wild to craft a collection that is meant for everyone who loves who likes to play with pigments. “Diversity and inclusivity are part of everything I do and Nicopanda does,” Formichetti said of the collection that is slated to hit MAC’s website on April 5th and MAC stores and Macy’s on April 11th. “Working on this project, I was inspired because everyone had their own take on how they wanted to play with the color palettes — a total freedom of expression.”

That sense of spirit transformed into a collection chock with pretty pastels and other unconventional color combos in the form of three Full Face Kits called Stay Cute, Preppy Panda and Primapanda as well as six matte lipsticks that the glossy notes range from seafoam green (Galactic Mint) to deep plum (Toung ’N’ Chic). Not to mention, there’s a plethora of Formichetti’s signature pandas dotted all over the packagaing and even topping some of the makeup brushes in the collection. “I spent a lot of time really perfecting the packaging. I wanted to bring together the beauty of MAC design with the Nicopanda motif, and I am really happy with the results. It’s pretty incredible because packaging for this collection is unlike anything previously done by MAC.”

But the most unique (and most likely to sell out the fastest) is the face stickers that come in the shape of flowers, hearts, bows, as well as punctuation marks and Nicopanda heads — all decked out in glitter. Stick-on face accessories have been a staple in the industry, but in recent years, they’ve been remixed to appear more delicate and darling, like Milk’s series of tattoo stamps and Flirt Cosmetics Chicers, than these daring ones from MAC. That’s not to say you can’t lean into the look with a face full of them. In fact, Formichetti fully encourages makeup mavens to come up with with their own cool combinations, something he admits he’s spent hours doing. After all, what’s the point of playing with makeup if you’re not having fun? “Beauty can be the most simple and natural look or something totally over-the-top and crazy because it’s an opportunity to both empower and express,” he said. “It’s our differences that make us unique and beautiful.”

If you want to get up close and personal with some of the products int heupcoming collection, I suggest you head over to Teen Vogue to get a gander at some of them before marking your calendars for April 5th if you’re planning to shop online or April 11th when it hits stores. Either way, let me know what you’re planning to pick up in the commenst below!