via Dyson.com
Vacuums are usually the first thing that comes to mind when you mention Dyson, but the brand is making a lot of noise by branching into beauty with its first hair dryer!
Known as the Supersonic, the aesthetically pleasing dryer features a hollow head (similar to its range of fan heaters) with a high-speed 13-blade motor that’s small enough to be housed in the handle for a lighter feel while you style. While it delivers three airflow settings, four heat settings, and a cool blast, acoustic engineers managed to cut the noise down to a frequency that’s about almost inaudible to humans. Not to mention, it also has a magnetic heatproof nozzle and an intelligent heat sensor to ensure you don’t scorch your strands.
The dryer was the result of over four years of research and a $72 million dollar investment in a separate lab to understand the science behind our tresses and to discover if there was a way to improve the hair dryer that we’ve known up until now. The company found the problem much more complex to solve and “counterintuitive” to their previous work. “Trust me when I say there are many more approaches and angles to blow-drying than vacuuming in the world,” Ed Shelton, a design manager for the Supersonic, told The New York Times. “British women want volume. Japanese women want straightness. No one wants hair damage. And then we had to create a fleet of robots specifically to test that over and over again.” So given all the research and care that went into it, it’s no surprise that the dryer will retail for $399 when it becomes available for purchase.
The dryer has already received a seal of approval from celebrity stylist Jen Atkin, who offered her insight on the dryer’s development and will partner with the brand for its launch in August with a series of tutorials showing mane mavens how to really work with it to scores the styles they love.
Sadly this mane must is only available in Japan now, but according to Racked, it will hit Sephora shelves in September. So mark your calendar and start saving your pennies now, kittens!