Photo via HaloCosmetics.com
We’re counting down the final hours until Tati Westbrook‘s recently announced Halo Cosmetics is slated to go live!
The makeup artist and YouTube phenom has spent years on the platform sharing her best beauty tips and delivering straightforward product reviews that have garnered her millions of fans across social media. And for almost as long, those fans have called on Westbrook to branch out with a line of her own, and finally, just over a week ago, the beauty guru dished on the details in two video clips.
The line is set to launch March 2nd, aka tomorrow! But while most were expecting to add a highlighter or other makeup must to their cart, Westbrook announced that her brand would first focus on delivering beauty from the inside with a hair, skin, and nail booster nutriceutical supplement. “[It] is working from the inside out, which, to me, is a more potent and better way to deal with some of your issues with dry skin and appearance issues than a moisturizer or makeup. Those are just icing on the cake,” she explained in the video clip announcing the launch. “And I promise we will get there. I do want to grow as a brand — I have a lot in mind with where I want to go, but we’re starting here.”