Halsey has already become a beauty icon to her millions of fans, thanks to her penchant for switching up her strands. But the singer-songwriter is slated to show off her skills with a makeup brush in partnership with YSL Beauté.
“Recording artist, Halsey, well-known for her music and poetry, will soon be working with YSL Beauté to create makeup looks that speak to the millennial consumer,” the brand told Allure after the Grammy-nominated artist performed at Wednesday’s amfAR Gala in New York City, the unofficial kick off to New York Fashion Week.
But you won’t catch her posing in a traditional campaign, which would’ve most likely included fellow YSL muse, Zoe Kravitz. Nor will she simply rock the brand’s wares on the red carpet. Instead, the “Closer” crooner will serve up a slew of custom beauty looks to share with her 6.5 million followers — and beyond — on a monthly basis. And given her unique takes on beauty, we’ll certainly get some imaginative lip and eye makeup that fans will want to recreate immediately.
While sharing creative makeup looks for beauty brands is a relatively new type of partnership, it’s not to say that sharing these kinds of selfies hasn’t been done before — just not on social media. Lady Gaga shared similar images as part of a New Year’s partnership with Shiseido to kick off 2015. The songstress snapped over 50 makeup looks for the campaign in which 46 of her photos were featured in ads in Japanese newspapers on January 1st, with the last four popping up on January 5th (but not int he U.S., unfortunately). And she even appeared in a more traditional commercial for the brand.
But regardless, I’m already turning on my Instagram notifications to see what Halsey whips up first!