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show your stash

Beauty, Makeup

Show Your Stash: Mecca Woods’s Bold Beauty Muses, Love of Lip Color, & Much More

Photo Courtesy of mecca Woods.

I know I’m not the only one curious about celebs and influencers’ favorite beauty buys as well as who and what shape their view of beauty in the biz.

The biggest trend of 2018 isn’t mermaids or unicorns, it’s actually your zodiac sign. It seems like more and more of us are turning the stars to not only shine a light on the energies in our lives (on monthly, weekly, or daily basis) but also to help us in unexpected areas of our lives, including helping us discover our signature style, indulging our cosmic character traits with the latest beauty trends, and of course, scoring anything with our zodiac sign emblazoned or inspired by it. Sure, everyone has their own level of skepticism about it. But like other self-care practices (hey, some of us consider our morning makeup routine or a sumptuous bath to be meditative), our horoscopes can offer a peek into our lives that we might not notice on the surface, help guide us when we’re feeling lost, and even give us comfort. Like beauty, it’s all what you make of it.

Photo Courtesy of Fluffy Pop Postcards.

It’s the same approach that Mecca Woods has taken to her own life, even adapting her social services background and experiences as a mom and partner to launch an astro-coaching practice that has led her to become the go-to astrologer for outlets like Bustle, EssencePopSugar, and more. And for her, it also applies to beauty. After noticing how close to home her horoscopes tended to hit (and taking her advice to heart), I started following the star siren on Instagram and Twitter and fell in love with her penchant for pop culture cues to the cosmos, her chic and kaleidoscopic sense of style, and, of course, her love for bold lip looks.

With her book Astrology For Happiness and Success slated to hit shelves this fall and an increasing array of listicles devoted to looking at every aspect of our signs filling our feeds daily, I figured it was only right to turn the tables and ask the astrologer extraordinaire to share what inspires her beauty choices — other than the stars — discover her number one summer essential, and find out if a zodiac beauty collection by Woods could be written in the stars.

On her approach to style: “I like to have a little ‘wow’ going, something that catches the eye and makes a statement, like a haute red lip or an electric blue eyeliner applied to my waterline. I love statement pieces — that bright pop of color; that funky, chunky piece of jewelry; or that wild and crazy print. I don’t want to do too much. I just want to give people enough so that they don’t forget it.” 

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On her biggest beauty idols:Grace Jones, Donna Summer, Danai Gurira, Solange. They don’t fit into the mainstream standard of beauty, and they manage to slay every time. From the colors and the prints, the hair, the quirkiness, the creativity…the GLAM! They each have an iconic style by being true to the things that make them standout in the first place.”

On her first beauty memory: “This isn’t my first beauty memory, but it is one of my earliest beauty memories: I must have been around 13 years old and this guy I knew, he used to cut hair for all the boys in the neighborhood. At one point, he started doing this eyebrow design, where he would take a pair of clippers and create these little “cuts” or lines in their eyebrows – like Big Daddy Kane used to wear. I asked him to do it for me and he did. I was the only girl on the block with that style. I thought I was bad AF.” 

Photo via LearnMobile.

On her first beauty buy: “It was a plum hair rinse that I bought with money I made from my first job – working in a supermarket as a cashier. It might have been by Dark and Lovely. My mom wouldn’t let me dye my hair nor would she let me lighten it. She said I could do a rinse, though – the color washes put after a few shampoos. I chose plum because I thought the purple was pretty and different enough from my own hair color. I was SO excited. It brought me some compliments too.” 

On the best beauty advice she’s received: “I’ve been told a few times by makeup artists and hairstylists alike that there was no reason why I couldn’t wear bright colors on my face or dye my hair super blonde. Years ago, I used to think I was too dark-skinned to pull off either. I know better now.”

On her number one beauty tip to share: “A clear lip gloss or lip balm. When I’m not in the mood to wear makeup and I’m out barefaced – wearing a good, clear lip gloss or a juicy lip balm makes me feel like my face is camera ready. No ashy lips here!”

On her summer essentials: “Any beauty buys you’re dying to get your hands on? Pat McGrath has this matte, red lipstick called Vendetta that I’ve been coveting. I see that ‘loaded’ lashes are also coming back for this summer. That’s a good thing because they never left for me.”

On developing her own zodiac-inspired beauty collection: “The only thing I can think of are nourishing sheet masks infused with aromatherapy. Each of the 12 masks would be created from a scent that corresponds to and benefits each the 12 zodiac signs. I’m big on beauty as a self-care ritual and I think this infuses the two.”

Check out Mecca’s lipstick stash below:

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Beauty, Makeup

Show Your Stash: Natalie Irish’s Litany of Lipsticks & Much More

Photo courtesy of Natalie Irish.

I know I’m not the only one curious about celebs and influencers’ favorite beauty buys as well as who and what shape their view of beauty in the biz.

I’ve always believed that makeup is not just a way to express ourselves but also serves as a medium for artists to play with, especially when we’re talking about makeup maestros like Pat McGrathVal GarlandKabuki, and so many more. They not only create some of the most captivating and avant-garde looks that we see on magazine covers and runways all over the world but also help redefine what art and beauty are in the process. So needless to say, along with a slew of industry insiders, I also follow plenty of artists in other mediums whether it’s in ink (like comic and tattoo artists), digital (graphic designers and illustrators), or, in the case of Natalie Irish, lipstick. Yup, you read that right.

 I first learned of Irish’s work when she partnered with Urban Decay in 2013 to celebrate the launch of the brand’s Revolution Lipsticks (which are now known as the Vice lipsticks) and even got the chance to interview her myself. By then, she’d already received loads of buzz on her beauty-inspired body of work, even making an appearance on Conan back in 2012! Browsing through the portraits of celebrities and still lifes rendered in creamy shades of fuchsia, plum, and, of course, ruby red, I was mesmerized by how detailed they looked, especially when I discovered that Irish doesn’t use a brush. Instead, she uses her pout to paint, which she told me requires a lot of breaks and loads of lip balm. I quickly became a fan of hers and have followed her on social media ever since.

And because she is a lip color connoisseur, I thought it only fitting to ask her to show her stash this week to find out some of her favorite formulas as well as what she wears when she steps away from the canvas, who her inspirations are, and if there might be a lipstick line of her own in the future (stay tuned for that!).

On her approach to beauty and style: “Usually, I wear zero or minimal makeup along with Star Wars or band t-shirts and jeans with Vans or boots. My style is a little punk, a little grunge, with a dash of hobo….but that’s just everyday stuff. I can also go the complete opposite with full face and crazy costumes with tons of jewelry. My style is all about FUN. I’ve had every hair color under the sun, even shaved it all off back in college, but it’s been some shade of blue/teal for the past five years or so.”

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On her biggest beauty idols:John Waters. First of all, he’s brilliant and eccentric and makes ridiculously entertaining films. He proves that it doesn’t take much to create an iconic look. He’s been working that pencil-thin mustache since the beginning of time and is forever loyal to the same Revlon pencil he uses to fill it in. Find something that works and own it.

“Then, on the other end of the makeup spectrum is one of my all-time favorites, the iconic, RuPaul Charles. Full on transformative! Makeup can be soooo much fun! And he truly shows that you can make yourself up to be whomever you want, inside and out. Also, RuPaul has the best sense of humor ever, a common quality that most of my favorite people possess!

“I love the shift in the way people view cosmetics these days, and I think a lot of it is because of social media and the popularity of RuPaul’s Drag Race. Makeup used to be primarily seen as that stereotypical 1950s idea that it is something to hide behind. Most of us still know someone that won’t go out without their ‘face on,’ or their partner has never seen them without makeup. But that viewpoint is fading away; we’re learning to love ourselves a little more, accept out flaws, and embrace the artistic side of cosmetics. It’s about transformation and expression, and like most things in this world, it shouldn’t be taken too seriously. That’s definitely one of the things I love about drag — you can be anyone! I love that you see more and more these days women and men are painting their faces because it is fun, not because it’s something to hide behind.”

On her first beauty memory: “My mother gave me a sticky, opaque lip gloss when I was in 7th grade, Avon Peach Pie. I tentatively started wearing a thin layer of it, almost like a stain. A girlfriend of mine asked to borrow it one day and slathered a thick, bright layer on. It looked amazing. I realized there are different ways to wear things, and you won’t know until you experiment with it.”

Mehron “Mini-Pro” Professional Makeup Kit.

On the first beauty buy: “A Mehron stage makeup kit in high school. I think that might explain a lot…”

On the best beauty advice she’s received: “Mother always said, ‘If you want to get ready in a hurry, all you need is red lipstick and a pair of shades.’ She rocked that look a lot when my brothers and I were growing up. Guess we kept her pretty busy. That woman has never been afraid of putting bright colors on her face and always wears them with confidence.”

On her favorite beauty tip to share: “Use things in ways they aren’t intended. I use lipsticks as cream blush almost every day. Colors can be blended and products can be thinned out for different effects. Nail polish color is a little off from what you wanted? Pour in a few drops of a different bottle and make it exactly what you want. I don’t think my Mamaw ever owned a bottle of polish that she didn’t alter a little bit, and her nails were always gorgeous. [The] main thing, you gotta play and practice. I like to try new makeup looks in the evenings before I wash my face for the day. That’s the best time to experiment. You don’t want to attempt a new multi-color, cut crease, winged eye look right before you’re about to go out!”

A peek at some of Natalie’s go-to lipsticks.
Courtesy of Natalie Irish.

On her favorite lipsticks: “I paint with a lot of stage makeup, Ben Nye and Mehron. The cream colors are super pigmented, and they have all the colors of the rainbow. I worship Urban Decay lipsticks. Every color, every finish, all perfection. On days when I do a lot of painting (most days), my lips tend to hurt and dry out so I only wear balms, clear or tinted. On days when my lips are feeling normal or when I’m going out, I’ll wear all kinds of brands and colors. I have quite the lipstick collection!

“This is just some of my lipstick stash. I have everything from high-end to dollar store, matte to glitter. This pic doesn’t even show any of my stage makeup…that’s another container entirely. Not to mention the boxes upstairs….there’s basically lipstick EVERYWHERE!”

On developing her own lipstick line:
“I have painted with lipstick I’ve made before and am currently working on my own line. It’s still in the early stages. I’m focusing on perfecting my formula at the moment and haven’t even made it to naming yet! I am a sucker for puns, so it should be….can you guess?…FUN.”

Check out Natalie’s favorite everyday beauty buys below:

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Beauty, Makeup

Show Your Stash: Susie Wang’s All-Natural Beauty Routine and Much More

Photo courtesy of Susie Wang.

I know I’m not the only one curious about celebs and influencers’ favorite beauty buys as well as who and what shape their view of beauty in the biz.

I’ve always believed in happy accidents — you know, those seemingly innocuous events that become the catalyst for something bigger, something that sets you on a completely different path from what you originally thought. It could be a product with an unexpected benefit or (unfortunately) a bad reaction or a beauty look that you might’ve questioned while you played but makes a splash on social media (or IRL). That’s essentially what happened to Susie Wang, founder and chief creative officer of 100% PURE. She famously purchased a Vitamin C serum when she was a freshman at UC Berkeley that oxidized, lost its potency, and converted to free radicals — the very thing the serum was meant to prevent!

It set her on the path to several patents to help stabilize those vitamins to prevent that oxidation from occurring, which led to a slew of job offers from a number of beauty brands. But it also led to another happy accident when she knocked over a chemical that corroded the table she was working off of and was meant to be part of an eye cream! The incident not only pushed her to look into product development practices and eventually launch the brand. The brand has become an authority when it comes to natural beauty, thanks to its effective plant-based formulations, like their fruit-based color cosmetics, but also its cruelty-free commitment. Plus it’s even received a dose of star power thanks to the likes of Big Little Lies’ Shailene Woodley (I can hardly wait for season two, can you?!).

I’ve already fallen in love with the brand’s new Tomato Lycopene SPF 20 Moisturizer that offers a physical blocker without the same grey cast that I’ve experienced with other formulas. KillaCrystal also introduced me to their natural base and top coat polishes! And after getting a chance to chat with Wang to learn more about her beauty journey and her brand’s latest array of innovations, I had to ask her to be the latest to show her stash. Not only to help everyone clean up their act (hey, it’s Earth Month, after all) but also to discover the people who inspire her (and 100% Pure’s) purpose and swipe a few of her natural beauty secrets.

On her approach to style: “My approach to beauty is all about healthy, glowing skin and minimal makeup. My fashion style is very casual, classic and easy. I’m pretty low maintenance but still prefer mostly high-quality products.”

On her idols: “I don’t necessarily have any beauty idols; however, I have a huge passion for helping animals, which is why 100% Pure is entirely cruelty-free, and I’m inspired by women who are doing great things for animal rights. For example, I’m a big fan of Ingrid Newkirk, the founder of PETA. I also admire a woman named Yang XiaoYun who rescues dogs from the Yulin Dog Meat Festival in China.”

On her first beauty memory: “My first beauty memory was wanting to buy a vitamin C serum so desperately that I skipped eating lunch for a week to buy it; however, once I did, the vitamin C serum oxidized. This was so disappointing but inspired me to figure out how to stabilize vitamins from oxidizing in skincare. My patent for this is what launched my career in the beauty industry.”

Photo: lola lenska via Pinterest

On her first beauty buy:“I bought my first beauty item when I was five years old, and it was a Rachel Perry strawberry lip balm. I was a child so I loved the fruit scent.”

On the best beauty advice she’s received: “Apply facial oil on damp skin to increase absorption.”

On her favorite beauty tip to share: “Visit steam rooms frequently and apply a facial mask while in the steam sauna.”

On her favorite beauty buys of 2018 (so far): “My favorite beauty buy has been the 100% Pure Retinol Restorative Overnight Balm. It gives me intense age correction plus deep moisture. We also have two great products coming out this month that I’m excited about — a purifying Charcoal Clay Cleanser and Tomato Lycopene SPF 20 Moisturizer.”

Check out Susie’s favorite beauty buys below:

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Beauty, Makeup

Show Your Stash: Sallia Goldstein’s Travel-Sized Beauty Treasures and More

Courtesy of Sallia Goldstein.

I know I’m not the only one curious about celebs and influencers’ favorite beauty buys as well as who and what shape their view of beauty in the biz. 

Social media has totally transformed how we make and consume art. Whether your media of choice are inks and oils, shadows and glosses, or a plethora of pixels, there is a slew of platforms designed to showcase the works of novices and professionals alike. While Instagram has become a home for personal style bloggers and YouTube has become a haven for beauty influencers, Snapchat has become the app of choice for a slew of artists to show off their skills, interact directly with their fans, and even Snapchat storytellers by creating brand-sponsored doodles. In fact, it was a brand sponsorship that led me to meet Sallia Goldstein, aka the Bill Nye of Snapchat.

I had learned about the engineer-turned-Snapchat artist after she was quoted in a Refinery29 article on the platform’s budding artist community, in which she uses the platform to not post her art but also educate followers through some science-based stories as well. Plus, she recently branched out into animation (I still can’t get over the cute little corgis she shared earlier this year). But I got to meet her face to face when she partnered with Twentieth Century Fox to cover the premiere of Miss Peregrine’s Home for Peculiar Children and post doodles featuring the stars straight from the red carpet. We quickly became friends, bonding over our appreciation of great concerts but also of beauty. I even helped Goldstein quickly curate a slew of amazing drugstore beauty buys during one of her recent trips to the Big Apple!

With Goldstein gearing up for Coachella this weekend (so jeal!), I wanted to discover what she packs in her bag for big trips like the upcoming music festival, how her fellow artists inspire her style, and the one palette she can’t get enough of.

Courtesy of Sallia Goldstein.

On her approach to beauty and style: “I feel like I normally have terrible style, but I strive to be a mix of Babs Tarr and Hayley Kiyoko. Recently I’ve been trying to go for @Zephanijong eyeshadow look for going out. Overall, I guess I’m consistent: Blond hair, jacket, and strong eyes. Baggy on top and tight on [the] bottom.”

On her beauty idols: “I used to have the biggest crush on Shay Mitchell in high school. I had a few blond streaks in my hair. I was on swim, so I was constantly tan. I wore a lot of shorts and shirts since it doesn’t get too cold in SoCal. Plus, it’s easy to strip for when you get into the pool.

“These days, thanks to social media, I can pick from a variety of beauty gurus and celebs. I love drawing inspiration from ‘celesbians’ (celebrity lesbians) on Instagram. They have this ‘I’m comfortable but I’m still fly’ thing going on that’s like my stylistic white whale. They always wear hats, some kind of fitted jeans/pants that look like they’ve gone through a food processor, and a pocket tee of some kind. Also, I’ll always idolize Babs Tarr.”

Babs Tarr Photo via @babstarr on Instagram

On her first beauty memory: “My mom was a fashion designer, so she’d always bring home scraps of polyester fabric in all kinds of ridiculous, bright colors. My sister and I would wrap ourselves them and pretend we were wizards.”

On her first beauty buy: “Throughout high school, I would always try on sample makeup at Sephora with my friends and walk out. I wasn’t really a makeup person in high school. My first distinct memory of purchasing makeup was my first week in college. You can’t really go to your local Sephora, throw on some samples, and walk out. That first week, in one trip, I went to a Sephora and just bought an entire makeup routine. Foundation, concealer, bronzer, eyeshadow, everything. I spent a decent amount of money.”

On the best beauty advice she’s received: “I don’t know if this counts, but I’m a fan of Roald Dahl’s advice on beauty: ‘A person who has good thoughts cannot ever be ugly. You can have a wonky nose and a crooked mouth and a double chin and stick-out teeth, but if you have good thoughts they will shine out of your face like sunbeams and you will always look lovely.’”

On her favorite beauty tip to share: “Put tape (like scotch tape) from the corner of your eye to just below the end of the eyebrow. It stencils in this sharp line that makes your eyeshadow look like it was done by a pro.

“Application matters. Good makeup can look like crap on your face throughout the day if you don’t use the proper application tools like brushes or sponges. Brushes always outlive palettes and creams, and you don’t have to splurge on them.”

On her favorite beauty buys of 2018, so far: “Last year I backpacked through Europe on a nimble makeup kit. The clutch was an Hourglass foundation stick. It was small, travel size. I cannot stress how much I used it and how well it got the job done. I also got the Anastasia Modern Renaissance Eyeshadow Palette for my birthday. I used to not care about eyeshadow, [but] the AMR pallette changed that. It’s kind of incredible how many looks you can get with one palette. I can gush for paragraphs on how much I love the AMR palette.”

Check out Sallia’s clutch beauty buys below!

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Beauty, Body

Show Your Stash: KillaCrytal’s Mani Musts and Much More!

Photo courtesy of Crystal Leung.

I know I’m not the only one curious about celebs and influencers’ favorite beauty buys as well as who and what shape their view of beauty in the biz. 

Mercury retrograde has been devastating for so many, but it has also served up a few amazing surprises. The astrological phenomenon is known to bring people back from our past, and it occurred a little earlier than expected when I was recently scrolling through my Instagram feed and stumbled on a set of decadent digits belonging to @KillaCrystal, aka Crystal Leung. The designer and former MindBodyGreen art director, who’s worked with brands like Anthropologie, Thinx, and Starbucks (just to name a few), and I went to college together but had lost touch since we graduated. She was not only open to reconnecting with me but even invited me over to her home office and mini salon, filled with everything from foils and glitters to crystals and photo-ready props, for a magnificent manicure of my own that I’m honestly having a hard time giving up right now.

“My nails are always done, and I wanted to see what I do to them throughout the year and to document my nail art game to hopefully improve,” she told me of the start of the budding Instagram account. She explained that she had played around with nail art in the past, even curating her work on herself and her circle of friends under the hashtag #killacrystalnails. But she saw 2018 as the perfect time to launch a separate Instagram account as well as its own hashtag, #killacrystalnailfiles, where she showcases her serious skills in the form of vibrant metallics and holographic hues covered in crystals and fresh foils on a weekly basis. And after becoming totally taken with her intricate tips, I had to find out how she used her eye for design for her magical manicures plus a few of her current nail art necessities.

One of KillaCrystal’s Ultimate manicures, courtesy of Crystal Leung.

On her approach to beauty: “[D]iscover and experiment. One of my cardinal rules for my personal style is to try everything out (twice even) because you never know how it will turn out on you. The moments when I try something I didn’t think would work on me and then it becomes my new fave item feels a bit magical. Everyone should try it, I dare you. My personal style, fashion-wise, has evolved like everyone else throughout their lives, but the thing that remains consistent is my fearlessness to try out all the weird things just to see what it looks like.” 

On her beauty idols: I don’t remember who my beauty idols [were] growing up because no one looked like me in the magazines that I read. But I do remember appreciating those who had a more daring eccentric style and personality that still holds true today.”

On her first beauty memory: “My cousin and my mom putting lipstick on me for pictures at a family wedding. It was a dark burnt maroon and it looked horrible on me. Even as a kid, I knew it was not a good color for my skin tone. I never really cared for lipstick anyway. It is always [the] last priority [in] my makeup routine.” 

Maybelline ExpertWear Eyeshadow Duo, discontinued.

On her first beauty buy: “A Maybelline duo smoky eyeshadow palette from CVS to use with my forever-borrowed eyeliner from my mom.”

On the best beauty advice she’s received: “[Use] sunscreen and moisturize, and don’t pluck your eyebrows when you’re in your twenties.” 

On her best beauty tip to share: “[Use] Jojoba oil for your face and/or whole body moisturizer.” 

On Her favorite beauty buy of 2018, so far: Boy brow by Glossier in clear and in black. Clear is for my baby hairs, black is for my brows.” 

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Beauty, Makeup

Show Your Stash: Bows & Curtseys’ Best Beauty Buys, Top Tips, and More

Photo courtesy of Bows and Curtseys.

I know I’m not the only one curious about celebs and influencers’ favorite beauty buys as well as who and what shape their view of beauty in the biz.

Beauty has the ability to bring people from all walks of life together, whether it’s to bond over favorite beauty buys, trade application tips, or share solutions for different dilemmas. But Veronica Paige of the blog Bows and Curtseys, which is on the cusp of a comeback (so stay tuned), and I go back long before she launched her beauty blog and before I was ever an intern. As it turns out, it was the band Good Charlotte that not only brought us together but some of my most treasured friends via the GCNaptown message board—long before Facebook and MySpace were a thing.

Many of us from the message board have kept in touch as we’ve grown up and gone off to do our thing, which was why I was incredibly excited when Veronica launched her own beauty blog back in 2011. There, she shared her favorite products and tips along with all of her colorfully creative eye looks, often inspired by music (like her magnificent Muse album cover series), Tim Burton, and even Disney princesses. But she made a serious splash on social media when her now iconic rainbow liner look went viral. With her blog set to make a triumphant return, I wanted to find out who her beauty idols (hint, they’re all from the ’90s), the beauty secrets she loves to share, and, of course, what products she’s head over heels for at the moment.

One of Veronica’s ultimate beauty looks
Photo courtesy of Bows and Curtseys.

On her approach to beauty: “I would describe my approach to beauty as fun and not so serious. I love the fact that I can embody a certain mood or persona with makeup and it comes off at the end of the day. Then the next morning, you have a living, breathing blank canvas that is ready to be transformed again. I like to describe my style as a little bit whimsical, a little bit classic, and a little bit goth. My looks are never really ever the same and can be influenced by many different things like my mood, music, a poem or book I read, nature, science, photography, art…I am constantly being inspired. And I truly believe that makeup can be more than just making yourself to be ‘pretty,’ it’s also a great form of self-expression!”

Photo via @winonaryderofficial.

On her biggest beauty idols: “I’m an ’80s baby/’90s kid, so I grew up adoring Winona Ryder in Beetlejuice and Edward Scissorhands. I always loved her effortless, grungy yet classy aesthetic. I also really looked up to Gwen Stefani‘s style in the ’90s/’00s (pink hair and braces…I was enamored). Liv Tyler, Drew Barrymore, and Kate Moss are some others I also idolized. I also adore Kat Von D‘s romantic goth style and makeup looks.

On her first beauty buy: “I distinctly remember purchasing a frosty and super glittery baby blue roll-on eyeshadow and a pot of chunky body glitter from Limited Too when I was in the seventh grade, and I was on cloud nine! I felt like the coolest middle schooler ever.”

On the best beauty advice she’s received: “To never be afraid of expressing yourself with makeup and to never follow the rules. If you want to rock a bold lip with a smoky eye, then do it and ROCK IT!”

On favorite quick tip to share: “If you’re not a fan of mascara on your lower lashes because of the heaviness but still want a defined, doe-eyed effect, try using a single coat brown mascara on your lower lashes instead of the usual black. It’s all about the subtleties!”

Check out the favorite beauty buys on Veronica’s vanity below!

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Beauty, Body, Makeup

Show Your Stash: Rachel ten Brink’s Best Beauty Buys, Fragrance Finds, and More

Photon Courtesy of Rachel ten Brink

I know I’m not the only one curious about celebs, influencers, and industry insiders’ favorite beauty buys as well as who and what shapes their view of beauty in the biz. 

Whether we consider ourselves a makeup maven, mane master, nail art authority, or fragrance aficionado, most of us have our pick on what we like to focus on or get the most excited about when it comes to beauty. But Rachel ten Brink likes to dabble — it’s pretty much the premise behind both of her brands she co-founded (and currently serves as Chief Marketing Officer for both). Scentbird, a monthly subscription sampling service, offers users a chance to find a fragrance they’ll fall head over heels for by taking their tastes, mood, and occasion, via a quick quiz, into account or simply select a scent they’re dying to spritz. Deck of Scarlet works similarly by offering users a new full-sized palette every other month, which comes complete with liners and lip colors, and partnering with influencers like Roxette Arisa to curate the colors.

That cosmetic curiosity has been instilled in ten Brink since she was small, playing with the products on her mothers’ dressing table and flipping through magazines for the latest launches. And it has served her well throughout her 15 years as a marketer in the beauty business, working for big brands like L’Oreal, Estée Lauder, Procter & Gamble, and Elizabeth Arden before launching both of her own. After playing with Scentbird’s plethora of perfumes and swatching some of the shades from Deck of Scarlet, I reached out the beauty mogul to get her take on how she balances her beauty looks, her biggest influences, and some of her current makeup musts.

On her approach to style: “My approach to beauty is a combination of classic with a pop of color. I grew up in Latin America so I am definitely not afraid of color! A bold red lip, a swish of blue liner, a little glitter here or there, I love all of it.  I find it so important to integrate a little bit of the unknown, to not be afraid to try something new; which is one of the reasons my co-founders and I launched Deck of Scarlet.

“For fashion, I like to mix more neutral pieces with bold statement pieces. I love accessories, necklaces, rings, earrings, shoes — I change it up every day. I think when it comes to both beauty and fashion, it’s all about balance and not overpowering one trend with another but instead, utilizing one focal point whether it be a bright lip or a bright red shoes.”

Embed from Getty Images

On her beauty idols: “First of all, I would say my mother.  She has always been incredibly glamorous and beautiful. She’s always put together, always enjoys beautiful clothes, fun makeup, and gorgeous fragrances.  Her beauty is framed by incredible warmth and empathy; she is truly the person that lights up the room when she enters.  I love that she’s always experimenting with Deck of Scarlet makeup and trying out new shades!

“Also, I worked for Estee Lauder earlier in my career and I truly admire her.  She was a mother, a wife, and an entrepreneur.  I love that she was in her 40’s when she started Estee Lauder and never stopped challenging herself and her company to do better.  She understood the power of women, ‘confidence breeds beauty.'”

On Her first big beauty moment: “My first beauty memory is of my mother’s dressing table.  She always had gorgeous perfume bottles —Opium, YSL Paris, L’Air du Temps —as well as boxes and boxes of gorgeous makeup.  I remember the smell of the Clarins skincare she used at night and YSL Paris when she was going out.”

YSL Lipstick in Prune Avenue.

On her first beauty buy: “I have always been obsessed with beauty. I remember getting Seventeen magazine when I was growing up in Costa Rica. I would study the articles and ads and make a list of stuff I wanted — none of it was available in my local stores, only in the U.S. My dad would travel for work to the U.S. and I would send him with a huge list of items to pick up for me at the drugstore. Poor guy had no idea what he was shopping for!

“Later on, I remember buying myself a YSL lipstick in a deep chocolate brown when I was in college abroad in England at Harvey Nichols in London. It felt incredibly glamorous.”

On the best beauty advice she’s received: “When you’re feeling a little tired or a little beat up, wear red! A bright red lip can totally transform your face and your mood. Confidence goes a long way in making you feel and look beautiful.”

On her favorite beauty tip to share: “Dare to be bold. If you want to try that dark blue lip or holographic highlighter, do it! Just always remember to wash your face at the end of the day. Your skin will thank you later.”

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Beauty, Hair, Makeup, Skin

Show Your Stash: Misti Michelle’s Makeup Musts, Muses & More

Courtesy of Misti Michelle

Courtesy of Misti Michelle

I know I’m not the only one curious about celebs and influencers’ favorite beauty buys as well as  who and what shape their view of beauty in the biz. 

It’s a bit of a coincidence that it’s National Bestfriend Day, and I happen to be featuring one of my best beauty buds—and there are many more you’ll see soon. Misti of MistiMichelle.com (formerly Entertainista.com) has always had an eye for beauty whether it was rocking wildly colored tresses in high school or becoming a licensed esthetician herself, and like most of us, she got it from her mama! She’s channeled all of her know-how, her carefully curated closet, and appetite for entertainment into a beautiful blog where she regularly shares her favorite finds and media musts. After forming a strong bond, as well as her encouraging me to start my blog, I wanted to spread the love and get her take on all things beauty, including how her aesthetic has shifted, what’s her best beauty advice, and what products make her #BeautyLust list for 2016.

Processed with VSCO with c4 preset

Misti’s ultimate beauty look

On her approach to beauty: My approach to beauty has changed so much over the last few years. Now that I’m in my mid-30s, my approach is less about the flashy, crazy trends and more about finding something that works for me. These days my beauty style is simple and classic. Most days it’s just a 5-product routine, as I’m just too lazy to do anything more; however, even when I go ‘all out,’ I don’t go for the crazy eyeshadows or lip colors. I tend to keep it all neutral.

On the beauty idols she grew up with: I didn’t really grow up with any beauty idols other than my mother; however, I do remember loving Cindy Crawford on MTV’s House of Style.”

via MTV.com

via MTV.com

On her first beauty buy: My mom sold Mary Kay all through my teens so I never really had to buy makeup. It wasn’t till I came to New York for the first time in 2000 that I was introduced to MAC. I couldn’t afford much but I did score Ruby Woo lipstick and I treasured it.”

On the best beauty advice she’s received: “Blend. Everyone from key MUA’s to my mom drilled blending into my head from the start. To this day, I live in fear of the dreaded foundation line.”

On her favorite tip to share: When I was trying my hand at modeling, one of the MUA’s on set told me that if I’m ever in a bind lipstick can double as a blush and to use mascara as an eyeliner.”

Her picks for the best beauty buy of 2016 (so far): “I have to say it’s a toss-up between Charlotte Tilbury’s Magic Cream and OUAI’s Hair Oil. Both have become staples in my daily beauty routine.”

Check out Misti’s musts below!

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Beauty, Body, Hair, Makeup, Skin

Show Your Stash: Kat Graham Shares Her Beauty Secrets

via Kat Graham's Instagram

via Kat Graham’s Instagram

I know I’m not the only one curious about celebs and influencers’ favorite beauty buys as well as  who and what shape their view of beauty in the biz. 

Kat Graham has bewitched audiences since she was six with her moves, music, and magic on the big and small screens. Aside from being a well-rounded entertainer, she’s got serious beauty chops to boot. The Caress and Wet ‘n’ Wild ambassador regularly skips the glam squad in favor of doing it herself and considers fragrance to be the finishing touch to any ensemble. After meeting The Vampire Diaries star and learning more about her girl-powered attitude on beauty, I recently reached out to the multi-hyphenate maven to get her take on all things beauty, including how she channels her inner beauty, who she turns to for inspiration, and what her major must-have of the year is so far.

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