Beauty, Makeup

Katy Perry Digs Her Creative Claws into CoverGirl

Katy Kat Campaign-final

Courtesy of CoverGirl

After a series of successful scents, Katy Perry‘s coming back to the beauty counter with a namesake collaboration with CoverGirl.

The pop star shared the new via Twitter on Friday, stating, “After several wonderful years of BEING the face, I now get to CREATE the face!” Her profile on the platform even offered a sneak preview of the collection, which features a new mascara and 13 highly pigmented (yet hydrating) demi-matte lipsticks that range from classic reds, pinks, and nudes, to pumped up purples and even a black one, aptly named Perry Panther. (Meow! ?)

Like most beauty buffs, Perry turned to the internet to find inspiration. She admitted to developing a mild Tumblr addiction—haven’t we all?— as she spent a year curating a covetable color palette. “You know, a black lipstick or a blue mascara is very Tumblr—I told them, this is what’s happening online, this is what everyone’s Instagramming.” she told Vogue. “Tumblr to me is a safe place because it’s more about the art than the conversations—it’s not about likes, so it’s not a narcissistic social platform. I like that it’s a more pure place that is more creative.”

The cool cosmetics won’t hit shelves until July, but everything’s already up for pre-order exclusively at Walmart.com where the first 100 Katy Kats and makeup mavens can receive a tube of Perry Panther signed by the songstress herself. If I get to rock black lipstick like I did in my goth hey-day in high school, I’m signing up ASAP!

Check out a few snaps from the collection below:

10_06_15_KKMascara_0063B_Comp_Blue_15-final

Courtesy of CoverGirl

CoverGirl Katy Kat Eye Mascara in Perry Blue, $6.99-$8.99

Courtesy of CoverGirl

Courtesy of CoverGirl

10_06_15_KKmatte_LineUp_OPEN_11-final

Courtesy of CoverGirl

CoverGirl Katy Kat Matte Lipstick, $6.99-$8.99

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