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Beauty, Hair

Guess What! Dyson Now Does Hair Dryers

via Dyson.com

via Dyson.com

Vacuums are usually the first thing that comes to mind when you mention Dyson, but the brand is making a lot of noise by branching into beauty with its first hair dryer!

Known as the Supersonic, the aesthetically pleasing dryer features a hollow head (similar to its range of fan heaters) with a high-speed 13-blade motor that’s small enough to be housed in the handle for a lighter feel while you style. While it delivers three airflow settings, four heat settings, and a cool blast, acoustic engineers managed to cut the noise down to a frequency that’s about almost inaudible to humans. Not to mention, it also has a magnetic heatproof nozzle and an intelligent heat sensor to ensure you don’t scorch your strands.

The dryer was the result of over four years of research and a $72 million dollar investment in a separate lab to understand the science behind our tresses and to discover if there was a way to improve the hair dryer that we’ve known up until now. The company found the problem much more complex to solve and “counterintuitive” to their previous work. “Trust me when I say there are many more approaches and angles to blow-drying than vacuuming in the world,” Ed Shelton, a design manager for the Supersonic, told The New York Times. “British women want volume. Japanese women want straightness. No one wants hair damage. And then we had to create a fleet of robots specifically to test that over and over again.” So given all the research and care that went into it, it’s no surprise that the dryer will retail for $399 when it becomes available for purchase.

The dryer has already received a seal of approval from celebrity stylist Jen Atkin, who offered her insight on the dryer’s development and will partner with the brand for its launch in August with a series of tutorials showing mane mavens how to really work with it to scores the styles they love.

Sadly this mane must is only available in Japan now, but according to Racked, it will hit Sephora shelves in September. So mark your calendar and start saving your pennies now, kittens!

Beauty, Hair

Spring Hairstyle Tips Straight from the Salon Chair

spring-hair-dvf

After a warm winter and a chilly start to spring, now’s finally the time to let your hair down and try something new. But test-driving some of the top hair trends for the season can easily end in disaster, so I turned to celeb stylists Gabriel Samra and Kim Kimble (prior to the Lemonade premiere this weekend where she worked her magic throughout) for their top tips to ensure your hair looks and feels healthy—no matter what hairstyle you select.

Keep Hair Hydrated — This applies regardless of the time of year. While April showers bring on plenty of frizz, it’s likely because your strands are thirsty, causing them to try and absorb the added moisture in the air. Kimble notes that repairing the damage after a season of heat styling is key to keeping frizz at bay. To keep hair soft and moisturized during warmer months, use Pantene’s Daily Moisture Renewal Shampoo and Conditioner, which also keeps hair healthy because it prevents damage before it begins,” she recommended. “The new conditioner formula contains new technology that helps repair and prevent damage at the root for longer, stronger, healthier hair.”

Work with Your Natural Texture — Effortless hair has been a trend for a few seasons, so you can save your pennies from your regularly scheduled blowout and still look stylish. “Over the past two years, we saw extremes. We saw very sleek and then very messy, and now this is a fusion of the two,” Samra explained. He advised using 1 to 2 day-old hair, as “it has some of its natural oils to help with providing the desired textured look,” and can hold a curl or bend in the hair better if you’re looking to enhance your natural texture with heat.

Don’t Fret Over Frizz — I know it sounds counterintuitive, but most stylists nowadays are letting the frizz fly for more natural, effortless appeal. Both stylists recommended using a light hairspray like Pantene’s Smooth Anti-Humidity Airspray to set the style without feeling stiff or sticky. Kimble added, “Use this product to refresh your style throughout the day without worrying about product buildup or residue for a soft, touchable look.”

Beauty, Hair

Dove Wants You to #LoveYourHair

dove-hair

Whether your hair’s long, short, curly, straight, blonde, brunette, candy-colored, or shaven off completely, we’re all faced with the balancing our individuality with the narrow societal standards of beauty. In fact, a study recently found 86% of US women believe that media and society put a lot of pressure on women to have hair that looks a certain way—namely long, silky straight brunette locks, just ask Google.

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Beauty, Hair, Makeup

Fresh Faces: Gina Rodriguez for John Frieda & Cara Delevingne for Rimmel

gina-cara-beauty-deals

It looks like Gina Rodriguez and Cara Delevingne will be getting more screen time this year, as both stars have landed big beauty contracts. Rodriguez’s shiny strands will become the brand ambassador for John Frieda while Delevigne will add her signature style to Rimmel.

People let the Jane the Virgin star’s good news slip out yesterday during an interview, noting that she’ll be fronting the brand’s range of Frizz Ease products. It felt like a perfect fit for the Golden Globe-winning actress, who said she regularly uses the product to score Jane’s perfect waves. “I have naturally curly hair — I definitely have a frizz situation, and being on television and constantly having to go through the process of straightening and blow drying my hair hasn’t made it better. So to use a product to make it get better is what’s necessary,” she explained to the glossy.

“My hair, body, the way I look, my skin — it’s about self-care, it’s about being good to yourself and it’s about accepting what you have and doing what you can to exemplify that,” she shared with the publication.

While there’s no word yet on when her campaign will drop, I’d personally love to see Rodriguez show off a slew of chic hairstyles. It would not only highlight her hair’s versatility but also how the product holds up against everything from blowouts to braids, which Rodriguez admitted wouldn’t be a problem. “[G]rowing up I had my best friend and next door neighbor Yolanda’s mom as a hairstylist,” she said. “She would pull my hair like I was basically getting facelifts at the age of 5 because she was pulling me back so bad. My threshold for head pain and the pulling of my hair is really high. On set, we’ll do wigs and 1920s looks and constantly have different hair, and some of the girls are in the trailer like ‘Ow, ow, ow’ and I’m like, chillin’.”

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Beauty, Hair

On-Set Secrets: The Unbreakable Kimmy Schmidt Stylist April Schuller’s Strand Essentials & More

april-schuller-top

Hairstylist April Schuller makes changing up your coif seems effortless. As the hair guru behind hits like Girls and The Unbreakable Kimmy Schmidt, she regularly balances the cool-girl realness of the HBO hit with the Netflix’s more stylized strands. I recently go to sit down with the celebrity tress tamer, thanks to Hask, to learn how she handles double beauty duty on set, her favorite hair must-haves, and what looks she predicts will explode this season.

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